On April 25th, we hosted our very first event at the brand new Kick Off Studios: the Kings Day Warm Up. One day before the city turned fully orange, we opened the doors at Tweede Tuindwarsstraat 4H for a pre-game celebration filled with vintage Netherlands shirts, music, drinks and football culture.
The idea was simple: help people find that perfect orange shirt before Kings Day. Inside the studio, we curated a special drop of vintage Netherlands pieces, bringing together classic Oranje shirts, nostalgic designs and standout items made for the biggest orange celebration of the year. Whether people were looking for something iconic, something rare, or just the right shirt to wear the next day, there was plenty to discover.
This event also marked a special moment for us, because it was the first time we brought people together inside Kick Off Studios. The space immediately came to life. Racks were filled with orange, people were browsing, trying on shirts, talking football, and getting ready for the weekend ahead. It felt like the perfect introduction to what we want Kick Off Studios to become: a place for drops, events, collaborations and community.
Alongside the shirts, we added extra details to make the day feel complete. The Beautiful Game brought Kings Day merchandise, adding another layer to the orange theme, while Club Tineke was on the decks setting the mood throughout the day. With Vecchio Sud taking care of drinks, the studio felt less like a normal shopping moment and more like a proper pre-game.
The atmosphere was exactly what we hoped for. Locals, friends, collectors and football fans came through to find their Kings Day fit, enjoy a drink, listen to music and spend time in the space. It was casual, warm and full of energy, with that typical Amsterdam feeling that makes Kings Day weekend so special.
We’re grateful to everyone who came by, supported the first event at Kick Off Studios, picked up an orange shirt or simply joined us for the afternoon. A big thank you as well to The Beautiful Game, Club Tineke and Vecchio Sud for helping us turn the day into something more than just a drop.
Kings Day Warm Up was the perfect start for Kick Off Studios. The first event, the first crowd, the first real moment in the space and definitely not the last. More drops, collaborations and special studio events are already on the way.
